The benefits of visibility and media coverage as an academic?
Everyone has their own goals. However, I firmly believe that the work you publish has a higher purpose. Your research is meant to reach others and impact the people you write for and about.
Visibility around you and your work increases your ability to book speaking engagements, puts you in front of organizations that you want to collaborate with, engages with the people that matter most, has the ability to influence public policy and has significant positive affects on your academic career.